The man with the dream

Here I am, I’m Zachary – and now I’m going to tell you my story without embellishing it and saving facts to make it sound more poetic. This is my story – of a man who has always believed that character determines a person’s worth, and motivation is the key to making a difference.

My story and Æterna’s are inextricably linked by one theme: high performance, or high productivity on all levels – physically, mentally and emotionally. And to the question “Why did I decide to create products?”, the answer is simple: I wanted to give people like me a tool to help them reach their full potential. My desire is to give people like me a tool to help them be at their optimal state – of body, mind and spirit.

I spent many years alongside athletes – people who chase the gold medal and the peaks. I prepared not only myself, but also them so they could achieve big goals. Over the years of working, I have seen that success is not only a matter of desire, but also of discipline, proper preparation and the right tools.

This drive to seek better solutions for a fulfilling life has carried over into my personal life. One truly realizes the importance of health when one sees how the lack of it affects the lives of the people they love. At times when caring for a loved one, I realized the importance of finding solutions that not only alleviate temporarily but give a chance for a more fulfilling existence. These moments left me with a sense of responsibility – that there could be a better way.

Somewhere in between all the challenges and aspirations, I got the idea from a consumer to become a driving force in creating products that meet the real needs of people like me who want more for themselves and their loved ones. So Æterna is not just some result of typical market research and analysis. No, I just trusted my intuition and my vision for the future – honest, potent, and effective products offering a simple solution to a complex problem. That’s why I can say that Æterna combines faith and science, and that’s what sets us apart.

With a clear purpose and direction, I started doing research on all kinds of supplements, the effects and benefits of different combinations, premium raw materials, and distribution methods. The process involved a full spectrum of experts – technologists to confirm products and ingredients for eligibility and compatibility, pharmacists to research and verify synergy possibilities and effects, nutritionists, doctors, and institutions to ensure and “rubber stamp” product quality.

Along the way, which I took alone, I met like-minded people who, at every steep climb, said, “This is very cool”, “It makes sense”, “This is exactly what we need!”, “Why wouldn’t it be possible?!”. Each of them brought something unique to our common cause. Cornelia, with her gentle touch, gave clear tones to our messages. Radul, with his precision, brought to life the idea of potency and power in every product, and Teddy, with his unerring sense of order and systematicity, contributed to the smooth execution of every idea.

Æterna is not just a brand, but a way to combine the pursuit of better health and quality of life. It is my attempt to create something that does not compromise the quality and quantity of ingredients. Not just products, but solutions that support the body, mind, and soul on the path to a fulfilling existence. This mission doesn’t end with us – it continues with the people who trust Æterna to bring balance and meaning to their lives.



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